New headquarters of Nike Group the Greater China will be built in Shanghai. Nike’s employees will move into a new building named “The Greater China area”. With an area of approximately 600,000 square feet (about 54,575 square meters), the Greater China headquarters will be located in the Yangpu District of Shanghai. U.S. Tishman Real Estate company develop this multi-purpose project and named it with “Shangpu-the world guide”. This project will be a long-term growth strategy for the Nike Company. After the project finished; its trading business will be raised. Nike Company has gained its fame in Tianjin and Chengdu area before this project. This new project is a strategic investment which has astounded the people. All the Nike’s employees will be gathered together in this headquarters and also the company’s group brands. At the same time, the company’s office facilities and operation capacity could be upgraded and extended. In 2011 June, the annual revenue of Nike Company in the Greater China is over $2,000,000,000 for the first time. And the regional revenue growth rate is 35%, reported in the annual fiscal report in December 20th, 2012. When the construction was started in June, 2011, we have recognized the value and importance of the headquarters.
Shanghai’s marketing value and the business advantages have shown its potential for the local residences. A long-term cooperation relationship will be built between Tishman and the Nike Group. As a company, Tishman is a combination of real estate owners, developers, operators and investment management companies. Nike has signed a long-term lease agreement with U.S. Tishman company on this project. A set of buildings will cover an area of 587,227 square feet (54,575 square meters). A set of buildings include about three office building and a five layer of multi-purpose conference centers will show its appearance after the construction. Accompany with the commercial office building, a football field, a standard indoor basketball court and the first-class fitness facilities will also be built. A full set of catering facilities and a separate conference center used for holding large scale events and product launches will be installed in the new headquarters.
Nike Company claimed that the movement is going to occur in the first quarter in 2014. The building is located between Hongqiao airport and Pudong airport, the two largest airport in Shanghai. The transportation around the headquarters is quite convenient. With the main traffic hub and subway stations and 32 bus lines around the headquarters, it connects the Shanghai metropolitan area. Before the construction of the headquarters, it lies the airport facilities,which is with the Ecological Conservation Park around.